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Who we are

The beauty of stories is that they can be told...
Ours is not just a story, but a little fairy tale...
Fairy tales are a bit secret, like recipes, they have ingredients that only experience and tradition can reveal...
Gino Fontanelli

Passion and tradition

Our first roots date back to many years ago, when grandfather Gino Fontanelli discovered the fascinating world of bees and everything that this enchanting job can offer. His son Franco Fontanelli soon decided to follow in his father's footsteps, quickly becoming a skilled ed expert beekeeper, but not only... Franco, who loves his work as a beekeeper very much, has always had a strong passion and commercial intuition, so he decides to expand the market and open his own individual business calling it APICOLTURA FRANCO FONTANELLI, and together with honey, royal jelly , propolis and pollen of its own production, think carefully about creating a cosmetic line and a line of food supplements based on these precious gifts of the hive also using precious medicinal plants, oils, butters and all-natural ingredients. For years Franco has studied every single formula, one by one, to offer high quality phyto-herbal preparations.

In 2012, daughter Azzurra and her husband Luca joined, while son Raffaele joined in 2018, immediately covering crucial roles in the company.
family's. The main functions of Luca, Azzurra and Raffaele are to renew the company's image, to allow it to keep up with market demands, broaden development and spread the brand, while maintaining the precious and accurate commitment inherited from the Father Franco.

Today the company is called APINFIORE: each of our products was born from inspiration and with a great vocation we like that anyone who buys one of our products takes home a piece of us.

From Nature with sweetness: "the cure of Honey". From the hive directly into your hands for your well-being and your beauty. The Fontanelli family's thirty-year knowledge of beekeeping and their passion for nature and innovation mean that we create extraordinary products for bee cosmetics and food supplements based on natural products entirely in Italy and in an artisanal way. Furthermore, Apinfiore sells pollen, royal jelly, propolis and everything else that the enchanting world of beekeeping gives us, retail and wholesale. From the sweetest of nectars only the best, for the care and well-being of the organism.“

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