Our history

Passion and tradition ...

The beauty of stories is that they can be told ...
Ours is not just a story, but a little fairy tale ...
Fairy tales are a bit secret, like recipes, they have ingredients that only experience and tradition can reveal ...

Gino Fontanelli

Our first roots date back many years ago, when grandfather Gino Fontanelli discovers the fascinating world of bees and all that this enchanting work can offer. His son Franco Fontanelli soon decided to follow in his father's footsteps, quickly becoming a skilled ed expert beekeeper, but not only ... Franco, who loves his work as a beekeeper very much, has always had a strong passion and commercial intuition, so he decides to expand the market and open his own individual company calling it APICOLTURA FRANCO FONTANELLI, and together with honey, royal jelly , propolis and pollen of its own production, thinks well to create a cosmetic line and one of food supplements based on these precious gifts of the hive also using precious medicinal plants, oils, butters and completely natural ingredients. For years Franco has studied every single formula, one by one, to offer high quality phyto-herbal preparations.

In 2012, her daughter Azzurra and her husband Luca joined, and they immediately held crucial roles in the family business. The main functions of Luca and Azzurra are to renew the image of the company, to allow them to keep up with market demands, expand development and spread the brand, while maintaining the precious and accurate work inherited from their father Franco. .

Today the company is called APINFIORE: each of our products born from an inspiration and with a great vocation we like that anyone who buys one of our products takes a piece of us home.

From Nature with sweetness: “the care of Honey”. From the hive directly into your hands for your well-being and your beauty. The over thirty years of knowledge for beekeeping of the Fontanelli family and the passion for nature and innovation, we make entirely in Italy and in an artisanal way, extraordinary products, for bees-cosmetics and food integration based on natural products. In addition, Apinfiore sells pollen, royal jelly, propolis and everything that the enchanting beekeeping world gives us at retail and wholesale. From the sweetest of nectars only the best, for the care and well-being of the body. "

In continuous evolution and always looking for innovative products, while maintaining our history of beekeeping that has always characterized us, we will tell you a little about the particularity of our products, which we divide into the beauty line and the wellness line !!!


The original formulas of our products date back many years. Born and evolved in our laboratory, Apinfiore cosmetics, collect a precious mix of ancient recipes and innovation. Specialized in the fascinating world of bees, each of our products contains selected raw materials from the hive, as well as precious oils, butters and innovative ingredients. Each product is free from PEG, PETROLATES, PARABENS AND DYES. Dermatologically tested and Nickel Tested


In this Line we offer a wide range of non-alcoholic Propolis-based, to prevent and treat seasonal ailments such as coughs, colds and sore throats in a natural way, suitable for both children and adults, a set of vegetable oils (VeganOk) always useful in a beauty regime, to enhance skin and hair to the maximum, our prodigious Line of Tea, Infusions and Herbal Teas. In addition, the delicious candies made from beehive products as well as various types of Italian Honey, Manuka Honey, Italian Pollen, Royal Jelly, products based on plants and precious derivatives of the beehive, in drinkable vials, useful, especially in exchanges seasonal, to integrate the physical form and give energy to the natural, and much more…!

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